A daily styling journal, built as a real product.
A custom editorial web app — a daily Looks feed, reader accounts, and a save-your-looks feature — engineered from scratch, not poured into a blog template.
A styling feed that changes every day asks more of a website than a run of blog posts. What We Wore is built as a real product: an editorial fashion app where the day's Looks lead the page, readers sign in, and the Looks they love are theirs to keep.
We built it from scratch in Next.js rather than reaching for an off-the-shelf blog. The front page is an editorial masthead — a live date, a wordmark, a quiet nav — over a client-rendered "Today's Looks" feed: a clean, image-led grid that lets the styling do the talking.
The part that makes it software rather than a template sits underneath. Readers can create an account, favorite the Looks they love, and return to a feed that is theirs — with sign-in prompts guiding them in at the right moments. That's the difference between a page you scroll and a product you belong to.
Fraunces and Inter carry an editorial tone from the masthead down, and the whole thing runs on Vercel. The result reads like a fashion title and behaves like an app — because it was coded as one.
Challenge
The goal was to give a daily-styling brand a home that behaves like a real product, not a template blog. A styling feed that updates every day asks more of a website than a stream of posts: readers should be able to sign in, follow the day's Looks, and keep the ones they love — and the brand should own that experience end to end rather than rent it from a blogging platform.
Approach
We built a bespoke editorial web app in Next.js instead of reaching for an off-the-shelf blog. The centrepiece is a client-rendered "Today's Looks" feed — a clean, image-led grid fronted by an editorial masthead with a live date and a wordmark. On top of that we built the part that makes it software rather than a template: reader accounts, a save-your-looks feature, and sign-in prompts, so a reader can favorite the Looks they love and come back to them. Fraunces and Inter set an editorial tone throughout, and the whole thing runs on Vercel.
Outcome
A live, custom editorial app. Every day carries its own set of Looks in an image-led feed; readers can create an account, save the Looks they love, and return to them. It reads like a fashion title and works like a product — because it was coded as one, not adapted from a blog template.
The product, in use.
Scoped, designed, engineered and shipped end-to-end by the people who planned it — the websites and software growing businesses run on.
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